I’m an experienced designer specializing in UX/UI design for digital tools, services, and e-commerce. Over the years, I’ve worked with a wide range of B2C and B2B brands, including Husqvarna and Volvo.
With an agency-based background, I’m used to adapting fast, asking questions and solving problems under shifting constraints. I’ve led projects, built and managed large-scale design systems, and I’m used to taking responsibility for the full user experience – from usability and accessibility, to color and form, and the final micro-animation at the end of a customer journey.
I also enjoy sharing what I’ve learned. I’ve given talks and trainings on topics like design principles, design systems, UX for conversion, and I help shape the next generation of designers through my work with YRGO as a lecturer, board member, and mentor.
Feel free to reach out for any reason. I’d love to chat, even if there’s no agenda!
Design should be based on actual needs, not what’s trendy or what competitors are doing.
Design with genuine empathy from the start, not to check off a WCAG checklist. We all have situational disabilities.
Design should be functional first, then efficient, then delightful. In that order.
It’s better to try an idea than to over-engineer the wrong assumption.
A design system isn’t just a style guide, it’s a foundation for consistency and speed.
Be mindful of the technical consequences (including SEO and load speed) of design choices.
Every interaction is with a person. Even in B2B.
But remember that gut feeling matters too!
