About me
My story technically starts around age eight, when my dad comes home with a copy of Photoshop (of unclear origins), and around the same time I build my first website to display my “art”. But it wasn’t until my adult years that it clicked I should work with these things. I studied at YRGO (where I’m nowadays a board member & occasionally teach), and since then I’ve been designing digital products at an agency here in Gothenburg, Sweden.
Outside of being glued to a computer screen, you’ll find me behind a camera, traveling, or hunting down the best food. Often all three at once :)
Feel free to reach out for any reason. Always happy to chat!
My values & principles
- Question everything
- We don’t want to spend months building the wrong thing, so I ask a lot of questions to understand where the real potential is, and help the team realize which beliefs aren’t necessarily true or validated.
- Bias toward action
- Waiting for the next scheduled meeting to discuss ideas is how they die. If an idea strikes me at night I’ll be talking to someone about it the next morning, and prototyping something quick to test the hypothesis.
- Care
- I genuinely care. I care about how things are used, and perform & scale long after the launch. I care about the people I work with, what they need and how I can help create the best conditions for them. I do whatever it takes to push the work forward, because I care about it.
- Every decision is a question of priorities
- When you’re obsessed with details, prioritization is critical. It usually comes down to the balance of user value, business value, and data support. But I’m also a strong believer in believing in things and going for them. In both cases there’s a possibility we make the wrong call & learn from it.
- Make friends with the engineers
- I have seen good and bad designer-developer collaborations, and the good ones have always been a massive success factor. Especially now that our domains are starting to overlap, thanks to you-know-what. So, always make it a priority to make friends with the engineers!
- Everything is an experience, including you
- The products we create are experiences, and through them we have the power to make our users’ day a little bit better. But so are our design systems, workflows, and our culture. I try to make those a better experience as well, trying daily to be a better person, teammate and leader, as cringe as it sounds.
Experience
My resume is short; I’ve been working as a designer at the agency iO Sweden (formerly Stendahls) since 2019. I usually have one or two longer relationships at a time, and a variety of shorter ones in parallel – from design sprints with startups to tightly packaged product redesign concepts.
Long term roles
- Husqvarna Forest & Garden Lead UX/UI designer 2025–now
- Volvo Penta UI/UX designer 2021–2025
- Wallenstam UI/UX designer 2020–2025
- Husqvarna Forest & Garden UI/UX designer 2020–2023
- Göteborg Energi UI/UX designer 2019–2021