About me
I’m a designer specializing in UX/UI design for digital products and services. I’m used to taking responsibility for the full design process, from early concepts to polished delivery, collaborating with PMs and engineers from day one. I have experience leading projects and teams, as well as building and managing large-scale design systems. I also enjoy sharing what I’ve learned through talks and trainings, and I help shape the next generation of designers through my collaboration with YRGO as a lecturer, board member & mentor.
Feel free to reach out for any reason. Always happy to chat!
What I believe in
- Solve the real problem
- Design should be based on actual needs, not what's trendy or what competitors are doing.
- Accessibility is for everyone
- Design with genuine empathy from the start, not to check off a WCAG checklist. We all have situational disabilities.
- Form follows function
- Design should be functional first, then efficient, then delightful. In that order.
- Start small, test early
- It's better to try an idea than to over-engineer the wrong assumption.
- The power of design systems
- A design system isn't just a style guide, it's a foundation for consistency and speed.
- Design affects performance
- Be mindful of the technical consequences (including SEO and load speed) of design choices.
- Design for people, not "users"
- Every interaction is with a person. Even in B2B.
- Measure everything you can
- But remember that gut feeling matters too!
Recent adventures
- iO Sweden (formerly Stendahls) Digital designer 2019 — now
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- Husqvarna Forest & Garden Lead UX/UI designer 2025 — now
- Volvo Penta UI/UX designer 2021 — 2025
- Wallenstam UI/UX designer 2020 — 2025
- Husqvarna Forest & Garden UI/UX designer 2020 — 2023
- Göteborg Energi UI/UX designer 2019 — 2021
- YRGO Digital design student 2017 — 2019