Husqvarna
Website and e-commerce design for Husqvarna Forest & Garden.
I was one of five UX/UI designers who worked on the launch of Husqvarna Forest & Garden's new website and e-commerce platform between 2020–2023, and in 2025 I rejoined the team in a lead role. Now the work is about sharpening the shopping experience and adding tools that help people find, buy, and care for their machines. I've worked on features like the checkout flow, the dealer locator, and the self-service support section, and across both chapters I've created and maintained the component library and shaped how the design team collaborates on it.
Bars & chains guide
A wizard that helps customers find the right bar, chain, or combination for their chainsaw. One of the main challenges was making it feel smooth even when the questions aren’t easy to answer, so a lot of the work went into contextual help and small cues that let people finish the guide quickly and with confidence.
Comparison feature
Comparison is an important part of helping people find the right product, especially when the differences are subtle and the spec lists are long. A lot of the work here was in the details and edge cases.
Dealer locator
The dealer locator plays an important role in both the purchasing and the support journey, and was iterated on in close dialogue with stakeholders.
Self-service support
The self-service section is built around a hub page where you can browse categories, jump straight to featured help articles, or search by keyword.
Design system
The site is complex, and so is the design system, with around 800 Figma components at last count. I took on structuring it: organizing the components, states, variants, modules, and templates so the team could actually find and trust them.
