Modernizing the digital presence of Volvo Penta, a marine and industrial power solutions provider, meant maintaining its core values while presenting it with a modern, premium feel. Serving a diverse range of business areas and market segments, each with unique needs, required attention to detail and close collaboration both internally in our team and together with Volvo Penta. The site and its navigation needed to support complex user journeys, from exploration to purchase, while considering accessibility aspects, SEO impact, and performance.
The new public website for Volvo Penta offers a high standard of visual appeal and functionality. By presenting the right type of content at the right time, it offers a smooth and enjoyable experience, enhanced with advanced design elements and interactivity. In addition to a significantly improved the user experience, this upgrade has also boosted traffic and the average time visitors spend on the site.
The design team consisted of 1 digital designer (me), 1 UX designer and 1 UX copywriter.
- Complete redesign and new content
- Updated information architecture and navigation
- Wide and flexible component library
- User-centric and SEO-focused design principles and UX copywriting
- Close collaboration between UX & UI, copywriter, frontend and backend
